About us
Our Story — Shopping Dil Se 💛
Some businesses are built from spreadsheets. Ours was built from love.
Hearty's Stop was born in 2015, right after founder Kaushar Ramiz completed her graduation. But the seeds were planted much earlier — in the hands of her grandfather, who ran a leheriya manufacturing factory and taught her that clothing is never just fabric. It is identity. It is pride. It is feeling.
The Problem That Started It All
Kaushar had a problem most women secretly share — she could never find clothes that matched her taste. Every market was flooded with loud, jazzy, over-decorated outfits. But Kaushar always knew what she wanted — something simple, sober, sophisticated. Clothes that look expensive without screaming for attention. Clothes that make a woman feel quietly confident.
So she decided to create what she couldn't find.
A Love Story & A Business Story — All In One
In 2018, Kaushar got engaged to Ramiz. And on just the 3rd day of their engagement, he gave her a gift unlike any other — the domain heartysstop.com.
Not flowers. Not jewellery. A domain name.
Because he saw her dream before she even said it out loud. That one gesture said everything — "I believe in you. Go build it."
Kaushar married Ramiz later that year, and found in him not just a life partner but her strongest supporter. When the dream of a physical store felt like a leap of faith, it was Ramiz who gave her the wings to fly.
The Heart Behind The Store — Tanvir
While Kaushar manages the brand, collections and online store from Bangalore — where she lives with her husband Ramiz, a software engineer — the physical store in Juhapura, Ahmedabad runs on the dedication of one extraordinary woman.
Her younger sister. Tanvir.
An Electronics & Communication engineer by education, Tanvir chose something far more meaningful — she chose her didi's dream. Every day she opens the store, welcomes customers, manages sales and makes sure every woman who walks into Hearty's Stop leaves with a smile.
From 2015 when they started together online, to today running a full physical store — Tanvir has been there through every single chapter.
As her strength.
From Home to Store
In early 2021, during the COVID lockdown, the dream found a new home — literally. Kaushar started operating from home, with Tanvir by her side, packing orders, taking calls, building something real from scratch.
With Ramiz's full support and her family's belief, she took the boldest step of her journey — opening Hearty's Stop as a physical store in Juhapura, Ahmedabad. Her hometown. Her people. Her community.
Today, Hearty's Stop stands at 2, Piprani Complex, Nr Gujarat Fridge, Opp. Mansur Park Society, Juhapura, Ahmedabad — 380055 — a store built on a grandfather's inspiration, a sister's strength, a husband's love, and a founder's unshakeable vision.
What We Believe
We believe every woman deserves to feel beautiful — not through loud fashion, but through clothes that are simple, sober, and sophisticated. Clothes that look rich without being expensive. Clothes that fit every size, every body, every woman.
That's why we offer ethnic wear, Pakistani suits, Chikankari, co-ord sets, kurtis, abayas, hijabs and more — in sizes XS to 7XL, at prices that never compromise on quality.
Because fashion should have no size limit. Ever.
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Not because we advertise the most. But because we care the most.
Shopping Dil Se 💛
— Kaushar Ramiz, Founder, Hearty's Stop